Inaugural Prism Prize Awarded to Noah Pink’s Video for Rich Aucion’s Brian Wilson is A.L.i.V.E.

Sunday night saw the close to Canadian Music Week. It also saw the awarding of the inaugural Prism Prize for the Best Canadian Music Video in 2012. I was on this inaugural jury and watched over 100 videos as part of the voting process. As torturous as that might sound to some, it paid off, as last night we were treated to a reception was held at the swanky Soho House, next to the Shangri-La hotel in Toronto.

Louis Calabro stands on $5000 chair at Prism Prize Gala

The Prism Prize Audience Award went to Arcade Fire and their Sprawl II video, directed by Vincent Morisset. The big award, and $5000, went to Rich Aucoin’s track Brian Wilson is A.L.i.V.E. by director Noah Pink. I was talking to Noah at the gala before the award, and he was noting how he filmed continuous-take video. He said they only had the studio for two days, and that day 2 ended up being WAY harder than day 1 (which is usually the same for my diets). The face makeup also took an hour and a half to take off, which is a big deal given the constraints they had. Noah – if these details are wrong, blame the free beers they were feeding us.

Noah Pink and his giant novelty cheque

Check out the first winning video of the Prism Prize below.

Rich Aucoin – Brian Wilson is A.L.i.V.E. (directed by Noah Pink)